Who's Next September 09 // Others // Added 2009/05/07 at 10:30

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More information:
http://www. whosnextblog.com/news/new s-88.html

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In January 1994, WHO’S NEXT appeared as an outsider in the fashion world.
Once again, we created a new concept to anticipate the expectations of some consumers. Surrounded by institutional trade shows managed by federations, WHO’S NEXT aimed at the 15-25 year-old market segment, in need of their own fashion event at the time. On top of fashion, the trade show has always gathered various inspiring arts: music, dance, graphic art, and video games. More than a fashion trade show, WHO’S NEXT became the first event devoted to urban culture.
Today, this “15/25 year-old” trade show has matured without losing its unique state of mind, and gained international recognition thanks to its high-quality offer and interest for womenswear brands.