oopsfashion

Inspiration

Oops! is a small, independent fashion label set up by Emily Bosence in 2008. All pieces are designed and hand made in the Oops! Studio in the North Laine, Brighton, UK. Whilst priding itself on offering comfortable, wearable and flattering garments, Oops! is quirky, sexy and fierce and is not for the faint hearted. Oops! combines traditional tweeds and jerseys with bright african prints and vintage fabrics. Each piece is designed to be multifunctional, be it adjustable in length, a reversible cape, or a cowel neck that becomes a hood, you can guarantee there will be more to it than meets the eye! Whilst stocking the UKs coolest, most interesting and unique boutiques Oops! is constantly working on collaboration projects with like minded up and coming talent such as photographers, designers, illustrators, rappers or choirs!