Under le Louvre : Friday, June 26th's the D-day // Happening // Added 2009/06/24 at 10:06
Under Le Louvre is a new type of event in the landscape of professional fashion meetings.
Created with 150 of the most creative international brands and thanks to the participation of the majority of cultural entities (music, film, fine arts, media …), Under Le Louvre proposes a collective, transversal approach to creation.
Under Le Louvre is like a trade fair that has exploded out of boredom ! Gaping holes have opened in its walls and music labels have swept in, MK2 jumps on board with its magnificent film catalogue, consultants arrive to share their expertise in sustainable development, cultural diversity and new technologies, interactive web experts, bloggers, social networks and the media offer their latest findings…
So of course everything overflows beyond the walls : at the MK2 library as of June, in Saint Germain for a circuit to visit the best design galleries (…).
At an hour where communication make sense when it goes beyond just speaking of a product, we experience, with fashion brands, a fascinating diversion : they need to talk about themselves, take shape, have a body and a soul. Brands are no longer just sponsors, they are partners, co-producers, co-editors. Today, the needs of fashion and cultural enterprises complement each other.
Under Le Louvre is a privileged moment for fashion buyers who seek brands of « excellence », brands which are in constant motion. Buyers, plunged right into the heart of an alive, spontaneous trend board, will no longer see the difference between the consumer and the buyer. To help them live an experience, to guide them by inspiring them … this is our challenge.
Be there: Friday, June 26th to Sunday, 28th at the Carrousel du louvre, Paris, France !
Discover all our partners, the brands list and the program : www.underlelouvre.com
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