RRRIPP!! Paper Fashion // Happening // Added 2008/12/15 at 17:48
RRRIPP!! Paper Fashion, an exhibition conceived by Atopos in Athens, is the outcome of an investigation on paper clothing, a long-forgotten but very popular phenomenon in the United States at the end of the '60s. Featured are samples of paper creations of famous designers including issey miyake, john galliano, hussein chalayan and many more.
RRRIPP!! Paper Fashion
From October 11, 2008 to February 2, 2009
Mudam Luxembourg
3, Park Dräi Eechelen
L-1499 Luxembourg
The fad can be traced back to 1966 when manufacturing company Scott Paper Company used the paper dress to promote their toilet paper and paper tissues. In exchange of $1.25, happy housewives would be mailed a paisley or op-art 'Paper Caper' dress and some coupons to buy napkins and toilet rolls. Demand exceeded the 500,000 garments produced and other manufacturers soon followed with designs to promote their own goods.
promotional paper dress of universal studios, USA ,1968
It didn't take long for designers to grab the idea and launch a proper 'Paper Fashion'. In pure '60s Pop culture, you could find one-off paper dresses adorned with portraits of the Presidential candidates and flower-power paper bikinis. Disposable clothing had a very futuristic, 'space age' appeal. As one textile designer stated for Life Magazine, "Who is going to do laundry in space?"
'collars for the modern gentleman', made with yellow pages by michael cepress, 2006
The curator of the exhibition and director of ATOPOS, Vassilis Zidianakis, asked today's fashion designers and artists to create something of their own inspired by the over 100 authentic paper dresses that form part of its collection. The show puts side by side dozens of authentic sixties paper dresses, and the creations by the likes of Sophia Kokosalaki, Michael Cepress, Yiorgos Eleftheriades, Johanna Trudzinski, Takashi Murakami, Bas Kosters, Angelos Bratis, Deux Hommes, Marcus Tomlinson etc.
Source: www.we-make-money-not-art.com
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