Vogue Nippon x Comme des Garçons “Magazine Alive” Pop-Up Store Opening // Place // Added 2009/05/29 at 16:37
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Vogue Nippon and Comme des Garcons launched their new temporary store “Magazine Alive” in Tokyo’s Aoyama district Wednesday evening. The opening attracted a large crown of fashion editors, Takashi Murakami and a camera-shy Rei Kawakubo and Junya Watanabe.
The space that had previously housed quite high-powered collaborations such as comme des garçons Black and comme des garçons x Louis Vuitton has now been re-modeled as the focus of the latest retail front, the Vogue Nippon x comme des garçons “Magazine Alive” Pop-Up Store.
In this place you could find an intriguing mix of fashion and accessories, from t-shirts bearing the manga likeness of Hedi Slimane, Marc Jacobs and Donatella Versace, to silk gowns from Undercover, knits from Martin Margiela and transparent plastic handbags from Loewe.
The content of the store will change from month to month to coincide with the contents of each new issue of Vogue until “Magazine Alive” finishes its run in November.
In keeping with the July’s manga-themed issue, Murakami decorated the second floor of the store with his signature flowers while Karl Lagerfeld crafted an original window display featuring mannequins clad in silver lame and miniature dolls in quilted get ups. “His face is like a manga,” quipped Adrian Joffe, CdG’s managing director and Kawakubo’s husband, as Murakami hammed it up for the cameras.
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