Discover all WSNB loved
We love apeacetreaty
It's time to discover the 15 winners of the WSNBlog young designer
contest. They seduced our professional jury, thanks to their original
and creative universe as well as their passion for fashion. We wanted to learn more about them...
This week, meet A PEACE TREATY !

> How did you come upon the Who's Next Blog and its Young Designer contest?
Our rep in Paris told us about the contest but we have always
known about the Who's Next Blog because its popular!
> What was your reaction when you found out you'd won?
Flattered
> Can you briefly introduce yourself ?
Dana, the daughter of award-winning humanitarian parents - a Libyan-Jewish father and a Canadian mother was born in Tel Aviv, Israel. Dana started out studying Philosophy and English Literature on a scholarship at the University of Toronto. Finding design to be her true calling, Dana left Toronto for New York to study at Parsons School of Design where she graduated with a BFA in Communication Design. Dana has worked within several facets of design, having designed everything from logos, liquor bottles, books and magazines to textile patterns and as of late, accessories and apartments. In her first job out of Parson’s Dana worked with Richard Christiansen at Suede Magazine. Her clients have also included Revlon, Pepsi, Smirnoff, Godiva, Sotheby’s and DKNY.
Dana’s humanitarian training came at an early age when she started accompanying her father on missions to places such as Ethiopia to deliver AIDS medication. The trip to Ethiopia confirmed the belief that philanthropy and fashion should be mixed in a way that both the development and mainstream fashion worlds should understand simultaneously.
Farah, who speaks five languages, was born in London and grew up there and in Canada. She has a London School of Economics Master’s degree. Farah’s first stint in New York had her producing multimedia communications campaigns for three years at a Human Rights organization; her projects included building an online Videogame, working with the music industry on social media campaigns and also planning arts and culture events around social change themes.
Taking a break from the non-profit world, Farah moved to Rome to train in the world’s only atelier that
revives ancient Roman Gold-smithing. Working in the development world, Farah had always noticed the lack of effectiveness of donor-funded projects and started believing in the strength of micro-finance. She became stronger in her resolve to establish a social business enterprise and realize her childhood dream of mixing fashion with "doing good". Farah and Dana met in Rome, a meeting that prompted Farah’s return to New York to start A Peace Treaty to realize that dream.

> How did you start designing clothes? Is it something you’ve always wanted to do ?
Dana Arbib our Creative Director comes from an extremely fashionable family
and studied Design at Parsons School of Design. After working in
various facets of design such as magazine design, packaging design and
product design she got a job working at DKNY designing patterns for a
spring collection. After that she felt that fashion was the perfect
direction for her career as it came so naturally.
Farah Malik, the co-founder and Director of the company had spent a lot of time learning about traditional communities' adornment, textiles, jewelry and handicrafting techniques. She spent time thinking about ways to engage disadvantaged women, street-kids and unemployed artisans in income generation projects to resuscitate ancient crafts that were at risk of dying out. After specializing in ancient roman goldsmithing in one of the last remaining ateliers of the sort in Rome, Farah knew that she'd go down the road of working on reviving dying methods of production in fashion production.

> What are your sources of inspiration ?
Ancient techniques and handmade articles from countries around the world.
Different cultures ways of wearing jewelry and textiles.
An art movement or a moment in history and how it influenced fashion or art in a specific
place-- such as Japan during the art deco era, or France post WW2.
> Fashion, what for ?
For a good looking self expression!
Because no one can afford to ignore fashion.

> Which artists would you like to make discover with the readers ?
Fred Sandback
Richard Serra
Sonia Delaunay
Gunta Stölzl
Phillip Allen
Max Ernst especially his Collage series
Yayoi Kusama
Sol LeWitt
> Your news? Your projects ?
We just launched a diffusion line "Aleph" for Urban Outfitters that we are very excited about - as it opens us up to newer and wider audiences.
We're also developing our next collection which will be exploring more hand-orinting techniques. This will now be our eighth country project.
> Your favorite adresses in your city ?
The Standard Hotel, Maryam Nassir Zadeh, Museum of Natural History, Saraghina restaurant in Bed Stuy (named after the character in a Felini film), Build it Green junkyard in Queens.
> The one question you’d like to be asked ?
Would you like this free private jet that runs on vegetable oil?
> Favorite drink?
An iced cold bottle of San Pellegrino
> Describe a successful evening/night ?
Having dinner at a close friends house with a great bottle of wine, a
perfect breeze and a good music. Or swimming in the ocean at night
with my friends.
> The thing more the nutcase whom you did see ?
HUH??????
> Your last concert ?
Florence and the Machine in NYC
> Your last exhibition ?
Dia Beacon in upstate New York

Sol LeWitt Drawing series, so inspiring!

> A motto ?
If you want it just ask. A classic lasts forever.
> One last word ?
PEACE
apeacetreaty.com



This week, meet A PEACE TREATY !
> How did you come upon the Who's Next Blog and its Young Designer contest?
Our rep in Paris told us about the contest but we have always
known about the Who's Next Blog because its popular!
> What was your reaction when you found out you'd won?
Flattered
> Can you briefly introduce yourself ?
Dana, the daughter of award-winning humanitarian parents - a Libyan-Jewish father and a Canadian mother was born in Tel Aviv, Israel. Dana started out studying Philosophy and English Literature on a scholarship at the University of Toronto. Finding design to be her true calling, Dana left Toronto for New York to study at Parsons School of Design where she graduated with a BFA in Communication Design. Dana has worked within several facets of design, having designed everything from logos, liquor bottles, books and magazines to textile patterns and as of late, accessories and apartments. In her first job out of Parson’s Dana worked with Richard Christiansen at Suede Magazine. Her clients have also included Revlon, Pepsi, Smirnoff, Godiva, Sotheby’s and DKNY.
Dana’s humanitarian training came at an early age when she started accompanying her father on missions to places such as Ethiopia to deliver AIDS medication. The trip to Ethiopia confirmed the belief that philanthropy and fashion should be mixed in a way that both the development and mainstream fashion worlds should understand simultaneously.
Farah, who speaks five languages, was born in London and grew up there and in Canada. She has a London School of Economics Master’s degree. Farah’s first stint in New York had her producing multimedia communications campaigns for three years at a Human Rights organization; her projects included building an online Videogame, working with the music industry on social media campaigns and also planning arts and culture events around social change themes.
Taking a break from the non-profit world, Farah moved to Rome to train in the world’s only atelier that
revives ancient Roman Gold-smithing. Working in the development world, Farah had always noticed the lack of effectiveness of donor-funded projects and started believing in the strength of micro-finance. She became stronger in her resolve to establish a social business enterprise and realize her childhood dream of mixing fashion with "doing good". Farah and Dana met in Rome, a meeting that prompted Farah’s return to New York to start A Peace Treaty to realize that dream.

> How did you start designing clothes? Is it something you’ve always wanted to do ?
Dana Arbib our Creative Director comes from an extremely fashionable family
and studied Design at Parsons School of Design. After working in
various facets of design such as magazine design, packaging design and
product design she got a job working at DKNY designing patterns for a
spring collection. After that she felt that fashion was the perfect
direction for her career as it came so naturally.
Farah Malik, the co-founder and Director of the company had spent a lot of time learning about traditional communities' adornment, textiles, jewelry and handicrafting techniques. She spent time thinking about ways to engage disadvantaged women, street-kids and unemployed artisans in income generation projects to resuscitate ancient crafts that were at risk of dying out. After specializing in ancient roman goldsmithing in one of the last remaining ateliers of the sort in Rome, Farah knew that she'd go down the road of working on reviving dying methods of production in fashion production.

> What are your sources of inspiration ?
Ancient techniques and handmade articles from countries around the world.
Different cultures ways of wearing jewelry and textiles.
An art movement or a moment in history and how it influenced fashion or art in a specific
place-- such as Japan during the art deco era, or France post WW2.
> Fashion, what for ?
For a good looking self expression!
Because no one can afford to ignore fashion.

> Which artists would you like to make discover with the readers ?
Fred Sandback
Richard Serra
Sonia Delaunay
Gunta Stölzl
Phillip Allen
Max Ernst especially his Collage series
Yayoi Kusama
Sol LeWitt
> Your news? Your projects ?
We just launched a diffusion line "Aleph" for Urban Outfitters that we are very excited about - as it opens us up to newer and wider audiences.
We're also developing our next collection which will be exploring more hand-orinting techniques. This will now be our eighth country project.
> Your favorite adresses in your city ?
The Standard Hotel, Maryam Nassir Zadeh, Museum of Natural History, Saraghina restaurant in Bed Stuy (named after the character in a Felini film), Build it Green junkyard in Queens.
> The one question you’d like to be asked ?
Would you like this free private jet that runs on vegetable oil?
> Favorite drink?
An iced cold bottle of San Pellegrino
> Describe a successful evening/night ?
Having dinner at a close friends house with a great bottle of wine, a
perfect breeze and a good music. Or swimming in the ocean at night
with my friends.
> The thing more the nutcase whom you did see ?
HUH??????
> Your last concert ?
Florence and the Machine in NYC
> Your last exhibition ?
Dia Beacon in upstate New York

Sol LeWitt Drawing series, so inspiring!

> A motto ?
If you want it just ask. A classic lasts forever.
> One last word ?
PEACE
apeacetreaty.com




























































