We love memetaime

Launched in Paris in 2010, ‘MÊME T’AIME’ is a unisexe prêt-à-porter brand that aims at conciliating essence and creativity in clothes by combining masculine and feminine codes at their best.


*Can you briefly introduce yourself ? Who are you in real life?*

Behind MÊME T’AIME works in tandem two designers and Parisian friends, Pascal & Pierre, uplifted by freedom without edges inherent in Fashion and whose only ambition is to express their similar tastes, their multiple influences and their complementary experiences through their unisex collections.


*How did you come upon the Who's Next Blog and its Young Designer contest?*

By phoning the trade show organizers who encouraged us to enter for the contest. Thank you so much !


*What made you decide to step into this profession?*

- The idea that Fashion is ahead of great social, political, philosophical and cultural transformations of our era;
- Because Fashion is a movement: just like a fashion show, collections and trends follow one another in a frenzied rhythm which requires a continuous creative renewal.


*Fashion, what for ?*

To have fun with codes and to make them confused (gender, social and geographical origins, orientations), to express the kaleidoscope of his/her personnality, to differentiate oneself from others and be oneself.
Fashion isn't an affair of conformist trends, it is an input which must be filtered of its own sensibility.


*Your favorite addresses in your city?*

The Planisphere shop, 27 rue Etienne Marcel, 75001, which sells a high proportion of our collections and which has exclusive and incredible accessories ;
The Apparemment Café, 18 rue des Coutures Saint-Gervais, 75003, for a tea lolled on an old vintage sofa;
Le Sans Souci, 65 rue Jean-Baptiste Pigalle, 75009, for a friendly drink listening to electro songs;
La Java, 105 rue du Faubourg du Temple 75010, to combine party and extravagance.

 


*Which artists would you like to introduce to the readers ?*

Luis Gispert, young NYC artist whose work deals with urban youth ;
Rineke Dijkstra, Dutch artist, who takes photos of people et several steps of their lives, and thinks about time going by, personal fulfillment, rites of passage.




*Your last concert ?*

Florence + the Machine, in London, last October. Astonishing and deeply moving !




*Your last exhibition ?*

‘Danser sa Vie’, at Centre Pompidou, 75004. Watch Olafur Elliasson's video specially made for the exhibition and staging on a very urban choregraphy the work and life of his colleagues at his Berliner studio.


Danser sa vie, du 23 novembre 2011 au 2 avril 2012 par centrepompidou


*Where would you like to travel ?*

We would like to go to Tokyo, to experience the urban madness. Then to Melbourne, for the opposite view: a peaceful city, bathed with sunlight and greenery.


*Social networks addict ?*

Without being resistant to, no : it would mean to miss the real life.


*Describe a successful evening/night?*

Close friends, good music and...no pressure !


*Friday night out, what’s you favourite drink? *

Cuba Libre, with a limon slice (None is as good as the one of the Panorama Bar, Berlin).




*Your news and plans for the future?*

Our e-shop, from February 2012 : www.memetaime.com.


*One last word ?*

ENJOY !